we initially "survey the (marketing) terrain" utilizing what might be referred to as the "classically-trained MBA" model. A familiar
hallmark of this approach is reference to The Four Ps, also known as the Marketing Mix: Product, Price, Place and Promotion. This is familiar, but it really doesn't put very much spin on the ball, so to speak.
So, from around that point and beyond, we pretty much diverge, and ply our craft in our own unique and singular manner. We respect tradition and those who have accomplished great things
before us, but we do not feel compelled to imitate the methods
of others merely out of respect when methods of our own device will better serve our client.
We welcome all invitations. Our areas of specialty include:
Boredom is one of the most damaging influences upon professionals. If, on the other hand we feel "juiced" about your product or service either because we feel your enthusiasm is contagious, we find you particularly honorable or for some other positive reason, we are human beings too. When we work on behalf of our clients we feel a responsibility to let our minds and years of booklearning not to mention experience take lead. However, in the running of our practice we are human beings we reserve the right to let our feelings influences our decisions moreso.
Medical professionals and services
(e.g., physicians/surgeons, nursing services)
Medical equipment and supplies
(e.g., surgical tools, pacemakers)
Health care facilities
(e.g., hospitals, clinics)
Pharmaceutical products
(i.e., ethical and OTC)
Entertainment & Media
(i.e., traditional and "new" media)
Luxury brands
(regardless of industry or product class)
For further information....
please contact Marion Marx at marionmarx@MiloSobel.com,
telephone (203)226-2205, facsimile (203)226-2204.
Thank you.